Hello! It's me, Claudio.

I'm a freelance brand designer/consultant who

strives to create distinctive brand identities.

Projects

 

Some impressions of my latest projects.

 

Sammeln-Collection

Editorial Design

Matter & Dorfner / Asset Management

Brand Design

BECKER

Brand Design

Wirtschaftsmagazin

Brand Design

Ojo de Agua
Christmas Gift

Swiss Cream

Brand Design

KOKON Hairstylist

Stationery Design

AVS Sprachschule Baden

Corporate Design

Quartzteq

Brand Design

URMA Precision Tools

Corporate Design

KMSK (Children with rare diseases)

Brand Design

Solarspar

Corporate Design

AWK Group

Corporate Design

Daniel Oswald Antikschreinerei

Corporate Design

ABOUT

The studio

 

is located in a beautiful old foundry  next to Baden. The studio is a coworking space that is shared with my close friends from Wir Architekten.  We have fresh coffee, great music and you are always welcome to come by.

APPROACH

Define

Brand Positioning

 

Definition of a distinctive, focused brand position that is meaningful to customers.

 

Promote

Brand
Pro­mise

 

Definition of a clear brand promise to customers. Communication of the brand promise through all the different channels.

 

Experience

Brand

Design

 

Creation of a distinctive, modular brand design guide (fonts, colors, imagery, behaviour etc.) Bring the brand positioning to life at all touch points. (products, services, communication channels)

Check

Brand Perception

 

From a customer point of view,  check whether the brand image is in conformity with the brand identity or not. Improvement of the status quo.

 

Design Methods/Process

 

I use design thinking to solve design tasks. Basically it is an iterative design process that includes design methods. The process is structured into the following steps:

Definition

Research

Ideation

Prototyping

Selection

Implementation

CONTACT

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BECKER – 
BÜRO FÜR MARKENIDENTITÄT

 

Landstrasse 1

5415 Rieden

hello@buerobecker.ch

buerobecker.ch