Hello! It's me, Claudio.
I'm a freelance brand designer/consultant who
strives to create distinctive brand identities.
Some impressions of my latest projects.
Matter & Dorfner / Asset Management
Ojo de Agua
AVS Sprachschule Baden
URMA Precision Tools
KMSK (Children with rare diseases)
Daniel Oswald Antikschreinerei
is located in a beautiful old foundry next to Baden. The studio is a coworking space that is shared with my close friends from Wir Architekten. We have fresh coffee, great music and you are always welcome to come by.
Definition of a distinctive, focused brand position that is meaningful to customers.
Definition of a clear brand promise to customers. Communication of the brand promise through all the different channels.
Creation of a distinctive, modular brand design guide (fonts, colors, imagery, behaviour etc.) Bring the brand positioning to life at all touch points. (products, services, communication channels)
From a customer point of view, check whether the brand image is in conformity with the brand identity or not. Improvement of the status quo.
I use design thinking to solve design tasks. Basically it is an iterative design process that includes design methods. The process is structured into the following steps: